Slide BUY-SIDE TRADING REDEFINED Open. Flexible. Seamless.

Smart and integrated trading technology as a service

THETA’s next generation multi-asset trading system is positioned to lead the revolution to redefine trading in capital markets for investment managers.

Subscription model available as SaaS via our smart responsive UI's and/or IaaS via our open API.


Core Capabilities

THETA's services are designed from the ground up to address gaps and challenges firms face as market structures and trading landscapes evolve. Our services are multi-tenant, turnkey, can be white-labelled and built with new smarter technologies that enables rapid innovation.



THETA’s Software as a Service (SaaS) model provides a native cloud modular, user subscription-based offering that can be tailored to meet an individual manager’s very specific needs, be they small, medium or larger.

  • Deployment

    • Offers a far higher degree of agility
    • Accelerating speed to market
    • Simplified to support future changes

  • Subscription Model

    • Governed by SLAs and a contract
    • Monthly minimum commitment
    • Value immediately and continuously

  • Commitment

    • Align with client goals and delivery
    • Support and drive best practice
    • Ongoing investment in our capabilities

About Theta

THETA Trading Technologies is a London based Capital Markets FinTech providing trading technology as a service for the buy-side. It is positioned in the vanguard of a 3rd wave of capital markets trading transformation that sees the advent of open, flexible and seamless integrated digital multi-asset trading solutions. It draws upon the successes and lessons learned in the exchange-traded world, the 1st wave, and from sell-side OTC electronification and best in class investment banking trading systems, the 2nd wave.

Buy-side traders, CIOs, COOs and CTOs face ever greater complexity in terms of their investments, operations and regulations. They need answers to the hard questions raised by increasing margin pressures, entrenched shortcomings in respect of automation, legacy systems, increasing costs, and a heightened focus on security and data protection. THETA’s trading platform, called Apollo, has been designed from the ground up to address these gaps and challenges as market structures and trading landscapes evolve.

Apollo is cloud native, built using Microsoft Azure and new smarter technologies that enable rapid innovation and global deployment. It offers an open architecture, modular and multi-tenanted multi-platform digital experience, that eliminates replication, fragmentation and their associated costs.

Lean delivery is a cornerstone of THETA’s services. Its user subscription-based Software as a Service (SaaS) model offer clients speed to market and simplifies future deployments in the event of new regulations or other market changes. The model also lends itself to flexible pricing in line with a firm’s changing needs, while ensuring ongoing reinvestment in the underlying technology.

THETA was founded in 2018, and is currently building its service offerings with a view to launching in 2020.

OuR Founders

Our founders have strong capital markets domain expertise with deep contextual understanding and a proven ability in the design and delivery of buy- and sell-side strategic trading technologies, market structure and market regulations.


Abdullah Hiyatt
CEO and Founder

20 years’ capital markets experience working with major and global financial markets institutions focusing on strategy, design and building electronic trading and market infrastructure solutions amongst other areas.

Abdullah has led many large projects and teams in firms including Credit Suisse, London Stock Exchange Group and Deutsche Wealth Management. He also has extensive strategy and management consulting experience having held senior roles at CAPCO, EY and Etrading Software, where he led the feasibility of Project Neptune.


Paul Wallace
Head of Product and Co-Founder

25 years experience in Fixed Income and Foreign Exchange Trading.

Prior to joining THETA, Paul worked for Aviva Investors as Head of Fixed Income Dealing. Previous to that Paul held senior trading roles for Hermes, BGC Partners and Barclays Global Investors amongst others covering Fixed Income and FX cash and derivatives traded products.


We already have some partnerships in place and others are in the making that are contributing to our growing partner programme.


    We’re always looking for new and innovative solutions to compliment our service offerings and our client’s ecosystem


    Our strategic partners enable our global growth of our service offerings and into new markets.

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To learn more about THETA, our product roadmap, to see a demo or to sign up for our beta service, register your interest by completing the form below.

Find us

The Gridiron Building
1 Pancras Square, London N1C 4AG

Email us